Did you ever hear the story of Robin Hood? Where he stole from the rich and gave to the poor? Well, in some ways, sales leads are essentially the same thing. They take prospective clients out of the hands of the rich and give the rest a fair shot at getting those very same clients!! The only difference in our story is what you do with the leads. Do you squander them and make them mean nothing at all? Do you hold them captive for too long and let the loose to be had by others because you don't know what to do with them? Or do you go for the fairy princess, the Maid Marian, the prize de coupe, if you will, and get them and use them quickly and with precision to conquer and divide!?!?
We would all want to say that we have a quick plan of attack and we purchase the leads, with the plan already in play and the end result is winning the battle. Don't forget, the battle is fought often and in increments. That is the same way you should work your leads lists. Any good salesperson will do that. And all of us know, you must touch the client at least 8 times in order to get their attention. That is a measure as old as time. Send recipes, send a newsletter, send the local sports or high school football schedule..........anything, just use your leads to touch your clients. Often, sqiftly, from all directions.............isn't that how Robin Hood won??
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