You can have all the good intentions in the world, but if you don't have an effect email to go with your leads, you are pretty much spinning your wheels. And spending alot of time and money in the process!!
With this business climate and elements surrounding it, if done right, email marking is still a productive tool in lead generation. The way to do it is handle each email as if you are meeting that person face to face. It is basically like walking into someone's office and they have no clue who you are, but if you stand there, with feet planted firmly and spread a warm smile and introduce yourself, you have done have the battle. The next part is getting them to actually sit there and read about what you have to say. This generation is a product of do it quick and do it right, but don't bog me down with details.
Your email has to be crafted with each market you are working towards in mind. It has to reach out and touch them on a particular level that they want to read the rest of what you have to say, and then call you. Otherwise your retention dollars are poured down the drain. So stand there, with your goofy grin, and say "Hi".......... and then give a quick, but tasteful assessment of who and what your company is and what they represent. Tell them something they want to hear more about. It may be timely in season, in the neighborhood, in their business, but tell them something quick, to the point, get in get out, quick.
Take something from marketing 101, the class you couldn't wait to get out of, the class that came right before or right after lunch, the class you almost failed but your best friend's girlfriend took really good notes and coached you come test time!!........ ya, that class, and give the people something they want.
Check back again for more interesting, but simply delicious tips and tricks on marketing!! your lead source will love ya for it!!
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