areas to use leads

So many people in sales and marketing look at the smaller picture of sales leads. Do you know sales leads, or leads in general can be used to make your life easier as a marketing pro? you can get lead lists to show potential clients, clients you are currently using and future markets that you can tap into. some of that may sound redundant, but not really. Obviously you use the lists of current leads to send emails and newsletters to your current market. Then you get the leads on your more common ideas of leads. The direct line of marketing. The cream of the crop type listings. The ones you potentially see as the target list. But you can also go after lists of "outside the box" clients. Ones that would use your product on a tethered extention of who you would typically go for. Say you are a realtor. Do you know that your leads for people buying houses could be changed to the mortgage leads list and you could make those a target for future sales? If they have been in the house for 2 -5 years, most likely they are either realizing they bought more than they could afford, or they are starting to think about moving up or to anothe location. You can use this list as a new target market. So use your thinking cap........go outside the box and use the leads to their fullest potential!!1 Expand your market!! Make those sales!! http://tinyurl.com/26tx852